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Free MERIT Event – An Introduction to CRM June 10, 2008

Posted by liverpoolchamber in Events, Merit, Technology.
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An Introduction to CRM (Customer Relationship Management)

Wednesday 25th June 2008

Delivering a customer service experience which differentiates you from the competition is a goal which many organisations have but which few deliver. Business leaders who understand how to combine the power of systems and the potential of engaged people can make it happen.

At MERIT‘s next FREE event Roy Casella from Designated Associates will discuss how to develop a service framework supported by affordable IT which allows businesses of all sizes to provide world class customer service. You will learn how to better manage your customer base and identify and target your next customers, increasing customer retention and referral.

Roy will discuss how implementing an effective Customer Relationship Management (CRM) system can help your organisation to identify your best customers, track their activity and use this information to handle customer requests more efficiently.

The event will also provide an overview of the ‘off the shelf’ CRM systems available and how they can be used to enhance your companies existing service model in order to help increase and retain your customer base.

Finally Roy will discuss how a successful CRM system can support your marketing by managing advertising and promotional campaigns, scheduling sales calls and mailings whilst tracking the prospects that they generate.

Registration 11:00 – 11:30

Presentation 11:30 – 12:30

Lunch/Networking 12:30 – 2:00

The Atelier
Burton Manor
The Village
CH64 5SJ

Get directions with Google Maps