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Dare You Enter The BBC’s Dragon’s Den? March 31, 2009

Posted by liverpoolchamber in Media.

 fellbeastThe BBC say:

Entrepreneurs from across the country once again have a chance to make their business dreams come true by appearing on Dragons’ Den. If you’re genuinely seeking investment for your business idea or invention, we’d like to hear from you.

In the most recent series, 14 entrepreneurs received offers of investment in the Den, with many more going on to find success even without the backing of the dragons.

Last year when three entrepreneurs faced the Dragons they had only dreamt of success for their company, BLINDSINABOX. James Caan and Duncan Bannatyne immediately saw the potential in their innovative product, a paper blind which fits any window, and gave them a much needed investment. Now, with their Dragon support, Simeone Salik , Dominic Lawrence and Janice Dalton are celebrating as a major high street retailer has announced plans to stock the product in all 700 of their stores.

The rules are simple: entrepreneurs can ask for cash investment in return for equity in their business. However, they must get the at least amount they ask for or they will walk away with nothing. The Dragons are prepared to listen to a pitch for any kind of business but they must be convinced that it will make money.

As demonstrated by the investments in the last six series, ideas, businesses and products that meet some or all of the following criteria stand a good chance of securing the Dragons’ interest:

· The Unique Selling Point: a product that serves a need like nothing else.

· Scalability: something that can be up scaled to make real money.

· Route to Market: the clear way the product can be sold and marketed.

· Mutually Beneficial Arrangement: just what will the Dragons get out of it?

· Exit Strategy: a plan of how the entrepreneur/Dragon will exit and make money.

The BBC is currently searching for Britain’s best entrepreneurs and will be auditioning throughout the coming months. We want to hear from anyone who thinks they’ve got what it takes to enter the Dragons’ Den.

If you would like an application form please send an e-mail to dragonsden@bbc.co.uk, telephone 0871 200 3003 (Calls cost 10p per minute from a BT Landline, other operators and mobiles may be higher) or visit www.bbc.co.uk/dragonsden where you can also find details of an exciting new opportunity to pitch to two new Online Dragons.

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