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SME Survival Guide December 16, 2008

Posted by liverpoolchamber in Business.

pocket_knifeThroughout these testing times, it’s the SMEs that are being touted as the lifeblood of British business and one of the great economic hopes for the future.

But how can SMEs themselves survive the downturn?

Well here’s a handy guide put together by Headset Sales that gathers together research into attitudes to the economic outlook, predictions and insights into what makes for a sucessful company, plus case studies.

Here’s a quick taster of what’s inside…

The research pinpoints the types of businesses more likely to be riding the storm rather than being swamped by the waves. So who is riding the storm?

  • SMEs with mobile workforces – they are 10% less likely to have been hit by the slowdown
  • SMEs with older, more experienced ‘captains’ – more than half of directors/owners aged over 55 are unconcerned about long term survival while just 31% of 35-44 year olds share this confidence
  • SMEs who had a ‘worst case scenario’ strategy in place – confident, booming businesses were three times more likely to have had this in place
  • SMEs investing more in training, IT & Telecoms, marketing – all are more likely to be riding the storm
  • SMEs with a woman at the helm – female-run businesses are 30% more likely to be riding the storm

Download the complete SME Survival Guide from the SME Guide website


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