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Business Should Embrace Social Networking October 29, 2008

Posted by liverpoolchamber in Media, Technology, World Wide Web.
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The BBC today carries an article on how businesses should embrace social networking sites like Facebook, Myspace and Twitter.

The article says:

Companies should not dismiss staff who use social networking sites such as Facebook and Bebo at work as merely time-wasters, a Demos study suggests.

Attempts to control employees’ use of such software could damage firms in the long run by limiting the way staff communicate, the think tank said.

Social networking can encourage employees to build relationships with colleagues across a firm.

Using technology to build closer links with ex-employees and potential customers could also boost productivity, innovation and create a more democratic working environment.

“In today’s difficult business environment, the instinctive reaction can be to batten down the hatches and return to the traditional command-and-control techniques that enable managers to closely monitor and measure productivity.

“Allowing workers to have more freedom and flexibility might seem counter-intuitive, but it appears to create businesses more capable of maintaining stability.”

Liverpool Chamber has supported this view for a long time – see our previous posts here and here. We have ourselves embraced social networking as a way to communicate with the local, and global, business community. We’re no experts, but we see its value. If treated sensibly, it’s a great tool for business.

We’re on Facebook (you can be our friend if you like!). We use it to both be a part of Liverpool’s business and wider community, as well as to let people know what we’re up to and what events we’re running.

We’ve also signed up to Twitter although we do keep forgetting to ‘twit’, if we’re honest! Plus we use this blog and Upcoming to stay in touch with interested parties. We also post pics from our events of Flickr, a good way to get a real feel of what we do across to our members. And that’s all above and beyond our normal old website.

What do you think? Let us know in the comments.

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