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Beat The Credit Crunch Part IV – A New Hope Through Marketing October 15, 2008

Posted by liverpoolchamber in News.
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Sick of reading about the credit crunch? So are we. So let’s do what we can to turn this downturn upside down.

In the spirit of achieving this goal, we proudly present part four of our series of tips from Freedom Coaching on how to protect your business from these economic hard times. This week we look at Douglas Adams’ favourite industry, marketing…

Step 4 – Marketing

Get good at marketing. No matter what business we are in, we are all in the business of marketing. Irrespective of whether you are in the plumbing or accounting business, as the business owner, you can stop struggling by getting good at marketing.

Imagine having an automated qualified lead generation system, where work just flowed through the door and things were so good that you have to switch off the tap every now and again to catch up! Does this sound interesting to you?

As the business owner, it is your job to create this system. Once you have, you can say goodbye to struggle and hello to happiness.

Marketing is about having the:

  • Right products and services pointed at the
  • Right target audience at the
  • Right Time at the
  • Right price, promoted with the
  • Right marketing message using the
  • Right marketing vehicles.

The truth about marketing is that 8 out of 10 marketing campaigns don’t work!

This is bad news if you keep hitting one of the eight that doesn’t work and there is a high probability that you will. In many cases this can lead to the negative attitude that “marketing doesn’t work”.

The good news is that two of the campaigns do work. Your job is to find the two that apply for your product and company. When you do, your attitude will be: “marketing works”; you just need to work smarter, not harder.

The master key to marketing is testing and measuring.

At FREEDOM we are marketing specialists, we deliver no nonsense marketing advice and support.

The process is simple:

1. Communication strategy – Identifying the emotional needs of your target audience for each product/service and target.

2. Marketing strategy – What will work for each product and target audience?

3. Implementation – Taking massive action, telling the world that you are here

4. Measure and test – The only way to find out what works and what to adjust

Next week, we’ll look at sales.

Bob Evans, Freedom Coaching

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Comments»

1. Jay Mitton - October 21, 2008

What credit crunch? Here at Arthur Diamond Design the work flows and we have to turn the tap off regularly 🙂

2. Walter Smith - October 23, 2008

I am a Bespoke Tailor, and it is my theory that during an economic downturn, such as we are experiencing at the moment. That when the sales of property and cars, and other high cost investments fall. Investing in a new suit seems a good idea. The need to look well groomed and successful has a higher priority, and because household income is’nt strained by taking on a bigger mortgage, there is cash available to spend on goods and services that previously were at the back of the queue.


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