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Opportunity to promote tourism businesses March 13, 2008

Posted by liverpoolchamber in 2008, Business, Capital of Culture 2008, Culture, Offers.

The NWDA is working on a feature for the Daily Telegraph including details of special family offers from attractions, accommodation and other tourism related businesses around Merseyside.   

If you think your business (or businesses, for those of you who represent city cluster groups) would be interested in taking part, please contact Sara Sartorious at the Mersey Partnership by Thursday 20th March, 0151 237 3923.

  The promotional plan:

*          Bright and colourful guide to family fun in England inserted free of charge into the Telegraph on Saturday (May date tbc)

*        Opens to A2 size with various offers and regions on one side and something for children on the back

*        Possible children’s game/puzzle to go with the guide?

*        From Saturday and running through seven days in paper a two for one/discount/free for every reader offer each day

*        Every day looks at a different type of attraction/area/type of activity

*        Enjoy England‘s top 50 list of attractions/activities

*         Competitions to run along-side the promotion offering holidays to be won plus possible editorial

What we need in order to secure the promotion:

*        As many offers (min 10 if possible) per region that you can source (e.g. attractions, accommodation, restaurants) that are exclusive to the Telegraph and the best on the market

*        Offers that are of high value to the reader, two for one, 50% off (I said accommodation would more likely be 3for2 as 2-4-1 is a big ask for SMEs)etc

*        Readers throughout the UK should be able to take up the offer

 *        Wide variety of availability and types of offer

*        A different offer each day, such as accommodation, kids, food, wildlife, attractions etc

*        Budget for the production/printing of a large colour children’s guide to Enjoy England offers (we will look after this and source an overall partner)

*        Share of data collection from the promotion?

*        Possible link up to email that may be sent out by Enjoy England? (we will obviously look after this but if you can help back the promotion any way that would be great as well)

Just a couple of things to consider:

  • Please note that until we have the offers in we can not guarantee this promotion will go ahead.
  • When we have the offers the Telegraph may wish to remove some that they think don’t suite their readership (but I very much doubt they will) so please think about this when getting partners on board.
  • We can not guarantee what coverage they will get but will endeavour to support any partner who is kinder enough to support this promotion.


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