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Chamber Member Leads the Way in Radio Broadcasting October 31, 2007

Posted by liverpoolchamber in Business, Media, News.

Emap Radio, has been awarded the new FM local radio licence for Liverpool and will launch City Talk 105.9FM – the group’s first all-speech service, in January 2008.

Terry Smith, Chairman of Radio City, said: “We are delighted with the news, it will give a great boost to the services our two stations, Radio City and Magic, already provide for Merseyside.

“The new station will be 100 percent speech and unlike any existing service in the UK. It will tackle real issues and real emotions through the eyes of the people of Liverpool and will become the voice of Liverpool.”

City Talk’s programming will include news, sport, features, documentaries, advice, phone-ins, studio discussions and flagship programmes.

Famous ‘scousers’ Margi Clarke and Dean Sullivan (Brookside’s Jimmy Corkhill) will be hosting shows in a line-up that will include Liverpool FC legends Ian (The Saint) St John and John Aldridge. They will be joined by established local radio personalities Phil Easton, Peter McDowall and late-night chat show icon Pete Price.

Sport will play a key part in City Talk’s schedule with a nightly three-hour sports show featuring a host of local sports people for expert debate across the whole spectrum of local sports.

New studios are being built in the Radio City Tower to host the new station, to ensure City Talk is at the heart of Liverpool from day one.

Richard Maddock, station director of Radio City and City Talk, said: “City Talk will be a station that invites interaction. It will be real life radio with local people and local experts: involving and not scared to campaign for what it believes in.

“The station’s presenters will be entertainers with a great sense of humour and while being naturally optimistic in our outlook, we’ll always be honest about the city and its problems.

“If we manage to get people to think of City Talk as their opinionated, outspoken, out-going but funny and entertaining mate – then we’ll be on the right track.”

A major marketing campaign will be unveiled when City Talk launches in the New Year – as Liverpool marks the start of its year as Capital of Culture.

The new radio licence will reach approximately 1,500,000 people across Merseyside and the surrounding regions, which will be worth an estimated £20 million to Emap in terms of revenue and commercial opportunities.


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