Only Half Of SMEs Have A Website November 21, 2007Posted by liverpoolchamber in Business, Flexible working, Media, Merit, News, Services, Technology, World Wide Web.
Tags: Business, ecommerce, online, websites
Today, the BBC is asking the question ‘do small firms really need a website’?
According to the Federation of Small Businesses, only about half SMEs have an online presence.
The article goes on to point out that having a website is not always appropriate, depending on the business concerned. However, it also makes the point that an effective site allows people beyond your usual catchment area to find out about you and potentially become your customers.
Even without online sales functionality, a website can be a great asset as a marketing tool or as an online portfolio, listing your goods, services or past projects. This can give interested parties a sense of who you are and what you do, thus creating an element of trust and confidence in you before they even get in touch.
Obviously there are many different levels of web sites available. From all singing, all dancing e-commerce sites to simple brochure sites, the choice is yours. It doesn’t even have to cost a lot. You could have a company blog (like the one you’re reading now) up and running in an afternoon, and all for free. We use WordPress, but there are lots of simple, low cost solutions out there.